You set a rate and a hard cap. Creators post in their own words and put your tracking link in the first reply. You are billed for the clicks Athra can verify, and you can read every one of them, including the ones we threw away.
$0.30 per verified click. No retainer, no minimum spend, no annual contract.
Illustrative. Kettlefish is an invented company. Athra has not launched.
A creator quotes $1,500 for a post. The number comes from their follower count. You pay it up front, the post goes out, and what you get back is a screenshot of impressions. Impressions are not people who came to your site. You cannot tell whether the post sent you eight hundred visitors or eleven, and you cannot tell whether any of them were real.
So the next time you either pay the same number again, or you stop. Neither is a decision. Both are guesses.
Both columns are the same invented post. The point is not that Athra is cheaper. At this click volume it is $51 more. The point is that one number is checkable and the other is not.
A brief is four things: what the product is, what must be said, what must not be said, and the rate. You do not write the post. A post written by a brand reads like a post written by a brand, and it does not travel.
Kettlefish sits on top of Postgres and answers questions in plain English. Aimed at ops and support leads who currently ask an engineer for numbers.
Illustrative brief. Kettlefish is an invented company.
This is the whole product. A click becomes money only if it survives four checks. If it fails one, it stays in the log with the reason attached, and it is not billed to you and not paid to the creator. The creator reads the same log you do.
Eight consecutive rows from a log of 13,041. Four are rejected: two from one datacentre range, one iPhone clicking a second time inside a minute, and one that bounced in 0.3 seconds. Four are billed at $0.33 each, so this fragment costs $1.32. Across the whole campaign the rejection rate is 14%.
The rejected rows stay visible on purpose. A verification system that only shows you what it charged for is asking you to take its word, and taking its word is the thing you are trying to stop doing.
The creator sees the identical log. A rejection costs them money too, so both sides have a reason to argue about a specific row rather than about a total. Every row carries its reason and its raw fingerprint, which means there is something concrete to dispute.
Export the full log as CSV at any point in a campaign, not just at the end.
Per-click pricing without a hard ceiling is an open tab. So the ceiling is enforced before the spend exists: if accepting a brief could take the campaign past the cap, Athra does not send that brief. There is no overage, no reconciliation call, and no invoice larger than the number you approved.
Illustrative. Personas are placeholders.
Money is reserved when a creator accepts, not when the invoice arrives. The number on the bar is what you have actually committed, not a forecast of it.
Raise the cap whenever you want and the queued briefs go out immediately. Lower it and nothing already accepted is cancelled, because a creator who has posted has done the work. What changes is what can be accepted next.
A campaign that hits its cap stops billing. The posts stay up, the links keep working, and the clicks after the cap are recorded and free.
Set a cap and post a briefAthra recruits creators by what they post about rather than by how many followers they have, because you are buying a readership, not a number. Follower count explains under a third of what a post is worth.
Athra has not launched, so there are no campaigns to point at and no customers to quote. When there are, they will be named here with numbers attached. Until then this page shows the product being built and nothing else.
No platform fee, no seat licence, no minimum spend, no annual commitment. You are charged $0.33 for each verified click and $0 for everything a creator posts that nobody clicks.
Per verified click. You can set it higher for a category that is hard to book; you cannot set it lower than $0.10.
A flat 10% of the creator rate, charged per verified click. It is not charged on rejected clicks.
What appears on your invoice. Multiply it by the verified click count and you have the bill.
| Campaign | Verified clicks | To creators | Athra fee | You pay |
|---|---|---|---|---|
| Small test | 1,000 | $300 | $30 | $330 |
| One launch week | 5,000 | $1,500 | $150 | $1,650 |
| Kettlefish, so far | 11,200 | $3,360 | $336 | $3,696 |
| A full quarter | 40,000 | $12,000 | $1,200 | $13,200 |
The comparison worth running is against what you pay now. A flat $1,500 post that sends 900 real visitors cost you $1.67 each, and you had to take the visitor count on trust. The same $1,650 on Athra buys 5,000 verified clicks at $0.33, and the word verified means you can open the log and count them yourself.
Rates are what Athra will launch with. Card payments and invoicing over $5,000 a month. Every figure on this page is illustrative because the product has not launched.
The same four checks that catch anyone else, plus one more: clicks whose device fingerprint matches the posting account are discarded automatically. Beyond that, a click farm has a shape — a burst of clicks from a narrow range with near-identical dwell — and that shape is what the origin and dwell checks are built to find. If a campaign's rejection rate is abnormal we tell you before the invoice, not after.
You control the required points and the prohibited claims, and you approve or reject the draft before it is posted. You do not get to rewrite it. Two rounds of notes, neither of which can be a rewrite. A post you wrote yourself will underperform a post the creator wrote, which is the reason to buy from a creator at all.
Because a post containing an external link is distributed less than one that does not, so a link in the post reduces the audience you are paying for. The tracking link goes in the creator's own first reply, which travels with the post. Athra checks the reply is present, is first, and stays up. If it is removed, the clicks stop counting and the creator stops being paid.
A rejection is in your favour, not ours — it removes a charge. The dispute that actually happens is the creator arguing a click should have counted. Every row shows its reason and its raw fingerprint, both sides see the same row, and a reversal bills you the $0.33 as a line item you can see. We do not silently re-add clicks.
Yes, if they are on Athra. Send the brief to that account only. They see the same rate and cap as anyone else and can decline, and declining is free for both of you.
No. We are building it and recruiting the first creators in AI, developer tools and B2B software. Posting a brief now puts you in the first cohort and gets a real conversation, not a newsletter. Every campaign, company and number shown on this page is invented to illustrate the product.
That is the smallest honest test of this: about 1,500 verified clicks, and a log you can read line by line before you decide anything else.